From Struggle to Stability: The Journey of a Startup
From Struggle to Stability: The Journey of a Startup 🌱 From Struggle to Stability: The Journey of a Startup by Desalegn Terecha Introduction Starting a business feels like planting a seed deep in the ground. At first, it demands daylight attention—constant nurturing, resources, and belief—even while all you see above soil may be silence. This budding venture often faces negative cash flow , where expenses outweigh income and each month feels like a gamble. Stage 1: The Early Struggle Why Cash Flow Can Be Negative New businesses invest heavily at launch—equipment, marketing, salaries—while revenue trickles in slowly. This stage is a dance on the edge of survival. Common Pitfalls Poor product–market fit Too much team overhead too soon Lack of customer validation Authors like Lak Ananth (“ Anticipate Failure ”) and Tom Eisenmann (“ Why Startups Fail ”) remind us that most startups collapse not from lack of ...