Think with Purpose, Grow with Passion, Succeed with Impact ,

  Google’s “Don’t Be Evil” – What It Really Means for Us All Google’s “Don’t Be Evil” – What It Really Means for Us All By Desalegn Terecha June 19, 2025 Introduction: The Simplicity and Power Behind “Don’t Be Evil” "Don't Be Evil" — a three-word motto that once defined Google’s ethical core. While it may seem like a minimalist corporate slogan, this phrase contains profound moral, psychological, and philosophical implications. In an increasingly digitized and ethically complex world, this reminder echoes timeless wisdom — like the Golden Rule: "Do unto others as you would have them do unto you." In this article, we explore how this guiding principle aligns with ancient moral teachings, psychological insights, and the urgent need to observe and resist toxic and narcissistic behaviors — in business, personal relationships, and online life. The Origins of “Don’t Be Evil” First introduced by Google employees Paul Buchheit and...

  How Economies of Scale and Innovation Make Your Business Irreplaceable How Economies of Scale and Innovation Make Your Business Irreplaceable In today’s hyper-competitive world, starting a business isn’t the hard part—keeping it irreplaceable is. From legendary business moguls like Jeff Bezos to local enterprises that scale silently, one thread weaves them all together: the combination of economies of scale and technological innovation . These two powerful forces don’t just reduce cost and improve efficiency; they make businesses difficult to outcompete or copy. What Are Economies of Scale? Economies of scale refer to the cost advantages that businesses experience as they grow larger. When production scales up, the per-unit cost of goods or services typically goes down. This happens because fixed costs—like rent, salaries, and equipment—are spread over more units of output. Types of Economies of Scale Internal Economies: Cost savings th...

  Social Anthropology Analysis of The Gods Must Be Crazy Social Anthropology of The Gods Must Be Crazy : A Multi‑Lens Analysis By Desalegn Terecha, MA Social Anthropology, BA Economics & Education 1. Introduction: Why the Film Matters The Gods Must Be Crazy contrasts two vastly different worlds: the indigenous San hunter-gatherers of the Kalahari Desert and modern Southern African society. What begins as a comedic tale—sparked by a Coca-Cola bottle dropping from a plane—unfolds into a profound anthropological case study about materialism, adaptation, and cross-cultural encounters. 2. Symbolic Interpretation: Coke Bottle as Cultural Catalyst In symbolic anthropology, culture is seen as a web of meanings. The Coke bottle in this film becomes more than an object—it is a powerful cultural symbol: Divine Significance: The San believe it is a gift from the gods. Social Disruptio...

  The Missed Flight That Saved a Life: A Story of Grace, Timing, and Perspective The Missed Flight That Saved a Life: A Story of Grace, Timing, and Perspective Life has a strange way of teaching us the most profound lessons — not through books or lectures, but through experiences that shake us to the core. Such is the story of Bhoomi Chauhan , an ordinary woman whose missed flight turned out to be an extraordinary event that saved her life. Missed by Minutes: The Story of Bhoomi Chauhan On what was supposed to be a routine trip, Bhoomi left for the airport to board Indian Airways Flight AI171 . As fate would have it, traffic delays caused her to miss check-in by just 10 minutes. Frustrated and disheartened, Bhoomi was turned away at the gate. Minutes later, as she stepped outside the airport, she received the devastating news: the flight she was meant to board had crashed shortly after takeoff . Everyone on board had perished. "I was upset aft...

  The Importance of Ports for Trade, Business, and Socio-Economic Development The Importance of Ports for Trade, Business, and Socio-Economic Development Author: Desalegn Terecha | Published: June 12, 2025 Why Ports Matter: The Lifeline of Global and National Economies Ports are gateways to the global economy. They serve as critical nodes where goods are imported and exported, driving business growth, industrial expansion, job creation, and foreign exchange earnings. Without access to ports, nations—particularly landlocked ones—face monumental challenges in achieving economic development and integration into global value chains. The Port-Economy Link: Unpacking the Value 1. Boosting Trade Efficiency Efficient port systems enable faster customs processing, minimize delays, and reduce the cost of moving goods. For example, countries with high-performing ports like Singapore and the Netherlands experience better trade efficiency, con...

  From Struggle to Stability: The Journey of a Startup 🌱 From Struggle to Stability: The Journey of a Startup by Desalegn Terecha Introduction Starting a business feels like planting a seed deep in the ground. At first, it demands daylight attention—constant nurturing, resources, and belief—even while all you see above soil may be silence. This budding venture often faces negative cash flow , where expenses outweigh income and each month feels like a gamble. Stage 1: The Early Struggle Why Cash Flow Can Be Negative New businesses invest heavily at launch—equipment, marketing, salaries—while revenue trickles in slowly. This stage is a dance on the edge of survival. Common Pitfalls Poor product–market fit Too much team overhead too soon Lack of customer validation Authors like Lak Ananth (“ Anticipate Failure ”) and Tom Eisenmann (“ Why Startups Fail ”) remind us that most startups collapse not from lack of ...